French pet food company enters Brazil
Friday, 7 November 2014 (6 days ago) by Lulu Rumsey
Pereira Neto | Macedo Advogados has helped French pet food manufacturer InVivo buy Brazilian rival Total Alimentos for US$100 million to take advantage of increasing demand for pet products from Latin America’s growing middle class.
Family-owned Total was advised by Pinheiro Neto Advogados.
Total’s assets in Uruguay and Colombia will also allow the French company to expand in those jurisdictions. It is already present in Mexico after opening a manufacturing facility last year.
The sale was announced on 14 October.
Counsel to InVivo
Pereira Neto | Macedo Advogados
Partner Rafael Barreto de Aguiar Novaes França and associate Ligia Espíndola Malheiros
Counsel to Total Alimentos
Pinheiro Neto Advogados
Partner Fernando Alves Meira and associate João Vitor de Araujo Crepaldi